Sales OS
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Sales OS
Book a demo
Sales OS AI proposes the next step on every lead New

Move every real estate
deal forward.

Manage leads, automate follow-ups, coordinate teams and turn opportunities into bookings, all from one intelligent real estate platform.

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  • Leads from Meta, portals and your website
  • WhatsApp and calling built in
  • Made for Indian real estate

Connected to the channels Indian real estate sells on

Introducing Sales OS

Most CRMs are just databases. They store leads and wait for someone to remember to call. Enquiries pile up in portals, follow-ups live in diaries, and nobody sees the pipeline until Sunday night.

Sales OS is built to move deals. It captures every enquiry, gives each salesperson a clear day, keeps inventory live, and proposes the next step on every lead. You approve. It gets done.

New lead99acres
Kavya Iyer · 2 BHK
Assigned to Amit · WhatsApp sent
Capture. Meta ads, portals, your website and partners arrive in one list, de-duplicated and assigned.
Today · 6 follow-ups
Call Rohan · revised quote
Confirm Saturday's visit
Follow up. Plans, reminders, calls and WhatsApp, so no warm lead goes cold.
A-1204Booked
3 BHK · East · ₹1.42 Cr
Payment schedule created
Close. Live inventory, holds and bookings, so nobody sells a unit twice.

The problem

Your business shouldn't run on disconnected tools.

Enquiries arrive in six places. Follow-ups live in diaries. Inventory sits in last week's PDF. By the time anyone notices a lead went cold, the buyer has booked elsewhere.

Sales OS puts it on one timeline. Every enquiry, call, message, visit, hold and booking, attached to the lead, visible to the people who need it.

Everything connected. Nothing falling through the cracks.

One platform for the whole sales operation, from the first enquiry to the final booking. See the platform

Every enquiry captured, de-duplicated and assigned before it goes cold.

Leads from ad campaigns, property portals, your website, walk-ins and partners land in one list. Repeat enquiries join the buyer’s existing record, and routing rules hand each lead to the right person straight away.

  • Meta lead ads, 99acres, MagicBricks, Housing.com and website forms
  • Round-robin and rule-based assignment
  • Every call, message and visit on one timeline
Learn more
WhatsApp

Every WhatsApp conversation, attached to the lead.

A shared inbox on the official WhatsApp Cloud API, with approved templates and the full lead record beside every chat.

Calling

Click to call. Recorded and summarised.

Calls through your telephony provider, logged on the lead, with an AI debrief of what was said.

Lead capture

Forms that drop leads straight in.

Share a hosted form at events, on QR codes or in ads. Every answer becomes a lead.

Teams and roles

The right access for every role.

Teams, roles and permissions decide who sees what. Hide phone numbers from roles that shouldn't have them.

Reports

Reports that arrive before you ask.

Schedule any report to land in your inbox every week, for every project.

Sales OS AI

Don't just manage work.
Let AI move it forward.

The AI works inside your CRM. It reads your leads, tasks, visits and inventory, then proposes the next step. It asks when something isn't clear, and nothing changes until you approve.

Sales OS AI
Working in Priya’s workspace
Live data
Ask about a lead, a project or your team.
Ask about a lead, a project or your team…

  • Daily briefing

    A short plan for the day, built from your leads, tasks and site visits.

  • Proposals you approve

    Follow-ups, stage changes and assignments suggested, never applied without a yes.

  • Call debriefs

    Recordings turned into a summary, an outcome and the next step.

  • Messages in their language

    WhatsApp and email drafts, translated for the buyer.

  • Buyer and unit matching

    The right buyers for a unit, and the right units for a buyer.

  • Answers from your documents

    Questions answered from your brochures and price lists.

How Sales OS AI works

Designed around the way real estate works.

Builders, brokers, partner networks and sales teams sell differently. Sales OS fits each of them.

Builders and developers

From launch enquiry to booking, across every project.

See how it works

Brokers and agencies

Respond first, match faster and keep every client in one place.

See how it works

Channel partner networks

Bring partners in without losing track of who brought whom.

See how it works

Sales teams

A clear day for every salesperson. A clear view for every manager.

See how it works

Works with the tools your business already uses.

Leads flow in from ads, portals and your website. Conversations happen on WhatsApp and through your calling provider. All of it lands on the same lead.

  • f
    Meta lead ads
    Facebook and Instagram lead forms, with campaigns and spend
    Lead sources
  • 99
    99acres
    Enquiries on your listings arrive in real time
    Property portals
  • MB
    MagicBricks
    Enquiries on your listings arrive in real time
    Property portals
  • H
    Housing.com
    Enquiries on your listings arrive in real time
    Property portals
  • W
    Website and microsites
    A lead API for your contact-us forms, one key for every microsite
    Lead sources
  • QR
    Capture forms
    Hosted forms to share at events, on QR codes and in ads
    Lead sources
  • WA
    WhatsApp Cloud API
    The official Meta API: templates, interactive messages and a shared inbox
    Messaging
  • MC
    MCube
    Click to call, call recording, virtual numbers and inbound lead matching
    Calling
  • EX
    Exotel
    Outbound calling, ExoPhones and automatic call logging
    Calling
  • KN
    Knowlarity
    SuperReceptionist and multi-agent cloud telephony
    Calling
  • OZ
    Ozonetel
    CloudAgent calling, multi-number routing and call logs
    Calling
  • TW
    Twilio Voice
    Global voice, in-browser calling and recordings
    Calling

On the way: Google Ads, SMS gateways and more WhatsApp and email providers.

All integrations

Insight without the Sunday-night spreadsheet.

Owners and managers see what is working, who is performing and where deals are stuck, live. Lead, pipeline, team, campaign, follow-up and project performance in one place.

Analytics and reports

Built for the trust your business runs on.

Your buyers' details are your most valuable asset. Sales OS is built to keep them in the right hands.

Access control

Roles and permissions decide who sees which leads and what they can change. Phone numbers can be masked for roles and partners that shouldn't see them.

Your data stays yours

Each company's data is kept separate. Personal details are masked before text is sent to the AI model.

AI that asks first

The AI works within each person's permissions, asks when something isn't clear, and changes nothing until you approve.

Security at Sales OS

Questions before you switch.

Anything else? We'll answer it in your demo, using your own projects as the example.

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Who is Sales OS for?

Real estate builders and developers, brokers and agencies, channel partner networks and in-house sales teams, from growing businesses to large multi-project organisations.

Can we manage multiple projects?

Yes. Each project has its own buildings, floors, units, price lists and inventory status, and leads, visits and reports can be viewed per project or across all of them.

Can we manage multiple sales teams?

Yes. Create teams, assign leads by rules or round robin, and control what each role can see and change with permissions.

Can we capture leads from different sources?

Yes. Meta lead ads, 99acres, MagicBricks, Housing.com, your website through the lead API, hosted capture forms, partners and manual entry. Repeat enquiries are added to the existing lead instead of creating duplicates.

How does the AI assistant work?

It works inside your CRM data, within each person’s permissions. Ask in plain language for a briefing, a lead summary, a follow-up plan or buyer matches. When it suggests a change, it shows you the proposal and waits for your approval.

Can workflows be automated?

Yes. Rules can assign leads, send WhatsApp or email messages, create follow-ups and alert managers when a lead is not contacted in time. You can also describe a rule in a sentence and the AI drafts it for review.

What integrations are supported?

Lead sources: Meta lead ads, 99acres, MagicBricks, Housing.com and a website lead API. Messaging: the official WhatsApp Cloud API. Calling: MCube, Exotel, Knowlarity, Ozonetel and Twilio. Google Ads and SMS gateways are on the way.

How does onboarding work?

We set up your projects, lead sources and team with you during onboarding. [To confirm: data import, training and timeline.]

Can the platform support a growing business?

Yes. Add projects, teams, partners and users as you grow, with roles and permissions that keep access organised at every size.

Ready to move your real estate
business forward?

Experience a smarter way to manage your sales operation.

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Prefer to set it up yourself? Create a workspace

  1. Enquiry
  2. Qualified
  3. Site visit
  4. Negotiation
  5. Booking
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